1UP Experiences creates premium, unique and impactful events that drive authentic relationships between brands and their consumers.
Our events connect athletes, brands and consumers in a real and meaningful way.
We are hyper-focused on helping brands accomplish their business objectives and building brand loyalty with their consumers.
Event Strategy & Consulting
Concierge Services/Personal Assistant Work
All American Game
adidas x Superbowl LIV was a massive community-wide effort rooted in sustainability. Throughout the week, a series of events, installations and activations provided consumers with an engaging way to learn about the prevention of ocean waste. A new sustainable football field, the very first of its kind, was installed in Liberty city. All footwear and product distributed was made from Parley recycled material. A new research facility was established with the University of Miami to further the research into ocean waste. The week was capped off with an invite only 7v7 event on the new field.
7v7 National Championship
The 7v7 National Championship is the culmination of a season long 7v7 High School football tournament schedule. 32 of the most elite 7v7 teams in the country competed for annual bragging rights. The event included a massive custom built players lounge complete with a photobooth, video games, an interactive digital wall, and barbers. Players received new cleats, gloves, and sneakers as part of a strategic gifting experience made possible by an exclusive partnership with Dicks Sporting Goods.
All photos represent events overseen by Samantha Parks while employed by adidas